SEO and Google AdWords Proposal 2018

seo help connecticut

SEO and Google AdWords Proposal For New Clients

SEO Audit and Review

As part of my SEO roadmap, I perform an SEO Audit to identify website errors that may be hurting your rankings in Google. I briefly review previous SEO efforts and set future SEO goals. I’ll also need a short list of competitors to examine their SEO & Google AdWords methods using SEMrush and SpyFu to determine their best keywords, links, and content.

SEO Tasks

On-Site and Off-Site SEO to determine optimizations needed. Examine internal linking.

Perform another technical SEO audit using Screaming Frog spider to ensure  Google can successfully crawl and index you.

Improve META Titles  and HTML headers. Improve META Descriptions.

Test site speed.

Redirect broken links and add internal links to improve SEO. Extremely well-versed in Yoast SEO.

Boost Local SEO.

Use Google Analytics and Google Search Console and many professional SEO tools.

For DIYs check out Top Ways To Rank In Google and my SEO Services posts.

 

Google AdWords Consulting

Over 13 years of experience with AdWords account management and optimization.

Discover wasted spend.

Take advantage of new features.

Monthly reporting.

I work on retainer and charge an affordable $60/hour with a 10-hour minimum. You may cancel any time.

Bob Stein, Consultant – Glastonbury, CT – (860) 659-7135 – bobstein@gmail.com

Seo and AdWords Help

26 Advanced SEO Infographics For Google Help

GOOGLE SEO INFOGRAPHICS: STRATEGIES & PROCESS

 

I believe infographics are one of the best methods to learn SEO, Google AdWords, WordPress or non-digital marketing topics or interest. I first found thousands of information and data on colorful images about search engine optimization, Google AdWords, social media marketing, and WordPress on Pinterest. I have one board that has 4,600 SEO infographics. I have other boards with hundreds or thousands of pins. Here is another Pinterest SEO board that has 800+ SEO/AdWords/SMM/WordPress/Content Infogrames. I’ve curated another gallery of advanced SEO infographics.

If you are looking for an affordable freelance consultant with over 13 years of experience with SEO, Google AdWords management & optimizations, Google Analytics, Google Search Console, and WordPress email me at bobstein@gmail.com or phone me: 860 659-7135. My hourly rate is $60/hour with a minimum 10-hour retainer. After that, you are free to cancel at any time.

I have over 13 years of experience in the digital marketing field and I  read industry blogs everyday.

Below is a brief listing of my services. I do many WordPress website speed-ups and I have hit the top Google Page Speed Score – 100%  -many times.

 

WordPress Site Speed Up

 

 

SEO Consulting Services

  • SEO audit, fix errors.
  • Website speed report.
  • Improve WordPress speed.
  • Research keywords and competitors with pro tools.
  • Local SEO to rank in Google’s top 3 local pack.
  • On-site SEO. META titles, HTML headers, and internal linking.
  • Add SCHEMA and JSON markup codes. 

Affordable Google AdWords Freelance Services

  • IMPROVE QUALITY SCORES OF KEYWORDS ADS AND LANDING PAGES IN GOOGLE ADS.
  • Manage account. Optimize AdWords campaigns, the ad groups, ads, extensions, negative keywords, and keyword CPC to improve the number of CONVERSIONS, CONVERSION RATE, and COST PER CONVERSION.
  • Competitor analysis and keyword research with pro tools.
  • A/B ad testing to create higher-quality score ads.
  • Use call tracking, remarketing, and audience, topic, and demographic targeting.
  • Add new keywords from actual search terms.

Wonderful ADVANCED SEO Infographics For Better Google Ranking

Many 2018 SEO Infographics about the SEO process, strategies, services, stats, and companies

LOCAL SEO CONSULTANT CT BEST SEO TIPS SEO FOR URLS

6 SEO SECRETS

GOOD SEO COMPANY CT

SEO CONSULTANT Helps Businesses

10 Ways to Boost Organic Traffic

10 Tips for On-page SEO

Landing Page SEO SEO AUDIT CONNECTICUT

SEO COMPETITOR RESEARCH

Google SEO Factors

Improve Website Performance

connecticut seo company DIY SEO ct seo freelancer seo consultant connecticut local seo connecticut small business seo CT TOP SEOS CT ONPAGE SEO INFOGRAPHIC SEO VISIBILITY INFOGRAPHIC INVEST IN SE CONNECTICUT FREE SEO TOOLS

WordPress Website Speed Ups

WordPress SEO & Website Speed Ups

Many WordPress specialists use Yoast SEO to optimize WordPress for SEO. Yoast SEO is a great plugin, however, that is just the beginning of SEO. Much more can be done to optimize your WordPress website for SEO.

Website Speed-Ups & WordPress SEO

Site Speed Is Vital If You Want Higher Rankings and User Satisfaction

Test your site speed for free at Gtmetrix use Google’s PageScore

 

Install A Caching Plugin 

W3 Total Cache, Zen Cache, Rocket, Autoptimize, WPFC, and others will do a good job caching your site as well and minifying CSS, Javascript and HTML.

Use GZip Compression 
By compressing your WordPress site with GZip, you will speed up your website tremendously. Ask your web host to upgrade you to the latest version of PHP.
Image Compression
Often overlooked. Use an image compression plug-in to decrease your load time especially if you have many images or infographics. A standard SEO best practice is to add appropriate keywords to the alt image tags.  There are many image compression systems available. Implement a lossless compression first. If they look good you may want to try a lossy system,
Deactivate Plugins You Rarely Use
By deactivating and uninstalling plugins overhead that would slow down your website load time is eliminated especially if you optimize your database afterwards.
Optimizing Your Database
Cleaning out the databases of spam, old drafts, and other remnants will slim down your database and make your site a bit faster.
Pick A Theme That Doesn’t Slow Your Site
Use a responsive SEO friendly theme. Keep it fast and mobile-friendly.
Meta Titles & Description Tags
Meta Titles is a major SEO factor. Your Meta Title and <H1> header should never be the same.
SCHEMA & JSON Code
SCHEMA.org has released a plugin which sallow you to quickly create SCHEMA code. Install a JSON plugin to code your site. Google recommend it because it helps Google better understand your content.
Mobile-Friendliness
Make your site mobile-friendly. Google is swiftly rolling out its mobile-first index.
Prevent Spam
Protect Your Blog From Spam.  Use AkismetWordfence Security provides anti-virus protection, a firewall. and a high-speed cache.
XML Sitemap
Create an XML Sitemap to submit to Google Search Console which will help Google. I do use Yoast SEO for sitemaps.
Use A CDN (Content Delivery Network)
A CDN is a service that will speed up the time it takes your website to load for a user because a CDN uses the server closest to the user.
Permalink Structure
Ensure your permalink structure to something SEO-friendly and keep the permalinks short and relevant, 3-4 words is good.
Other WordPress SEO tips:
  • Find a fast hosting service.
  • Devise an internal linking strategy.
  • If you have a popular post update it and keep adding more content.
  • Use proper header structure.
  • Don’t install and activate too many plugins at the same time. Try to keep the maximum number of plugins activated under 15.
Local SEO Results

Citation Directories For Local SEO Results

Citation Directories For Local SEO Rank

 

Most people in the Search Engine Optimization industry know that local search, mobile search, and customer reviews & testimonials are extremely important ranking factors to Google in 2018 and are also very significant to searchers as well.

Below is a list of various Local Citation Directory links to submit your business listings to that will allow you to increase your SEO and Google rankings.  Most of these directories have a free submission with paid add-on services.

If you do not have the time to manually submit Moz Local SEO Listings or BrightEdge.com Local is an excellent bang for your buck. I would stay away from Yext.

The most important thing to note when submitting your information to these directories is to be extremely consistent with your business name, address, phone number and website (NAP) or (NAPW).  If you input different business names, phone numbers or addresses that will confuse the search engines and your listing will not appear as high in the search engine page rankings as you otherwise would.

Many of these services will allow you to post profile pictures and links to social media sites like Facebook Pages, Twitter Accounts, Pinterest Accounts, Google+ Accounts, WordPress and Blogger blogs so should set up those profiles before you begin submitting to the local directories.

Many of these sites will want you to submit to certain business categories, some more than one category and will also allow you to choose certain keywords that pertain to your business.  Fill in as much information as you possibly can in order for your profile to be as complete as possible.

Some of these sites may only allow you to post your information through a service like Yext (which charges $500), if so, skip it and move on unless it is worth it to you to have a service do the data entry rather than yourself or a freelancer.

Local SEO Citation Directories

1.  Google My Business –  Vital to have a site listed & verified by GMB.
2.  Yelp.com – Will constantly try to sell you PPC.
3.  FourSquare.com
4.  Yahoo Small Business Directory – Part of Yext Now.
5.  Moz.com – MOZ has a Local SEO service for about $100/year.
6.  Bing Business Local
7.  YP.com
8.  Manta.com
9.  Merchant Circle
10. Brownbook.com
11. Yext.com – Paid Service covers 100+ sites but cannot update listings if you leave.
12. Yellow Pages
13. Local.com
14. BrightLocal
15. gravatar.com
16. Localeze
17. Insider Pages
18. Facebook Business Pages
19. Expertfile.com
20. HotFrog.com
21. Superpages
22. White Pages
23. Angie’s List
24. LinkedIn
25. YouTube

I recommend creating profiles at local niche directory sites if they will allow you to put links to your business, personal and social sites for free.  Basically, any site that you are signed up for that lets you post a profile you should use it as an opportunity to publicize your business and get SEO rankings and higher SEO keyword rank in the search engines.

These sites are just a beginning for excellent local SEO.

For Optimum Local SEO Be Prepared To Submit NAP

Remember, be consistent with NAP Name Address and Phone Number.  If your listings are inconsistent it may confuse the search engines.

Company Owner and/or Contact Person

Business Name (use the EXACT company name)

Street Address:

Suite/Office (if any – be consistent):

City:

State:

ZipCode:

Business Primary Phone Number (Use a consistent format across local directories)

Business Fax Number

Business 800 Phone Number

Business Categories – Input as many relevant categories as the site will let you.

Keywords – Input as many relevant keywords as the site will let you.

Website Address – It is not necessary to have a website to submit to these local services although strongly recommended even if it is a Facebook, WordPress or Blogger page.

Primary Email Address

Products/Services

Year Established

Hours of Operation

Payment Methods Accepted

Company logo (if any) – If you don’t  have a  logo you can get one made at Fiverr.com

Service Areas – Post your local area and surrounding towns

Business Location Images

Company Owner Picture – Look as professional as possible

Video URL’s – Youtube.com videos describing your business or service can really help. You can also create your own YouTube channel if you have many videos.  Youtube allows you to post up to five links to websites or blogs although I believe only 1 is to follow.

Short description of your business (150-200 characters)

Long description of your business

 

More Citation Directories For Local SEO Results

411.com
All Business Now
Alwayslinks.com
AmericanTowns
Ananar.com
AreaConnect
bari.biz
BBB.org
Bedwan.com
Best of The Web (BOTW)
Best of the Web Local
BizJournals
Busybits.com
Chamber of Commerce
City-Data.com
CitySearch
CitySquares
Demandforce
DexKnows.com
Digabusiness.com
Eslovar.com
EZLocal.com
Foursquare
GetFave
Joe Ant
Kudzu
LocalDatabase
LocalGuides
LocalPages
MagicYellow
Manta
Mapquest
Metromix
MojoPages
Patch
Seek On
ServiceMagic
ShowMeLocal
SuperPages
Switchboard
Topix
Tupalo
USCity.net
WhitePages.com
Yellow.com
Yellowbook.com
Yellowbot
Yellowise
YellowMoxie
Yellowpages.com
ZipLocal

Free SEO Or GOOGLE AdWords Consultation

Free 15-Minute Consultation SEO or Google AdWords

SEO Specialist & Google AdWords Consultant

 

Connecticut Internet Marketing and SEO offers SEO, Google AdWords Account Management and Optimization to clients across the US.  Affordable Rates.

My name is Robert Stein and for the past 4 1/2 years, I have provided search engine marketing consulting services including Google AdWords Account Management & Optimization, SEO Services (Organic & Local SEO), and WordPress Site Speed Optimization remotely to businesses across the US.

I have 13 years of search engine marketing experience with expert technical and marketing knowledge of Google SEO, Google AdWords, and WordPress SEO & Speed-Ups. Prior to becoming a freelance consultant I spent 9 years developing SEO and AdWords optimizations to help a Connecticut start-up company grow from 15 employees to over 300 today. Overall, I have been marketing on the Internet for over 20 years. I have previously been employed at both Microsoft and IBM.

FREE NO-OBLIGATION SEO OR GOOGLE ADWORDS PHONE CONSULTATION

Phone (860) 659-7135 or email bobstein@gmail.com to schedule a consult.

AdWords & SEO Freelance Consultant

SEO and AdWords Consulting


SEO, AdWords & WordPress Expert

13 Years Of Industry Experience

SEO Specialist & Google AdWords Help in Connecticut

Affordable $60/Hour – Cancel At Anytime


SEO Specialist with 13 years of experience implementing white-hat SEO, managing Google AdWords Business Accounts, Keyword Research, Analytics, Techincal SEO Audits, WordPress Site Speedups Social Media management, link building, and digital marketing.

Meet the needs of your business using my skills to enhance SEO and AdWords ROI using a creative approach, extensive research, and technical skills. Provide services, and expertise to manage all facets of SEO, Google AdWords, WordPress Site Speed Ups, and Content Managment.

Expert knowledge of Google Analytics, Google Search Console, MozPro, SEMrush, Facebook, Twitter, LinkedIn, Google Keyword Planner, Open Site Explorer, Ahrefs, Yoast SEO, Screaming Frog Spider, and other professional tools.

Adhere to Google best practices and all Google algorithm updates. Websites need SEO both on-page and off-page for the highest search engine rankings.

Google’s heavy focus on Local SEO, Mobile Search, Lengthy Authoritative Content, and LSI Long-Tail Keywords, Google offers key SEO opportunities to increase a website’s search engine results footprint and traffic. My Local Search services deliver results in Google’s that lay the foundation to appear in the top 3 map pack. Submission to high-quality local citation submission directories also helps you rank well.

Websites must be mobile-friendly. Users search more on their mobile devices than their PCs. It is estimated over 55% of Google’s searches are now from mobile.

Extensive experience performing technical SEO audits using Screaming Frog Search Spider, MOZ, SEMRush, and other site crawlers to fix critical SEO errors.

WordPress sites must be fast and use proper SEO. Google rewards compelling content that encourages visitors to dwell on your website and convert. I’ve created, administrated and performed SEO on over 100 WordPress sites.

There are well over 200 Google Ranking Factors and algorithms change up to 600 times during the course of one year.

I prioritize and ensure that the most effective and ethical techniques possible are used to meet your online goals. I stay abreast of the latest SEO techniques.

SEO improvements may take 2-3 months depending on the website. Google AdWords results are immediate. I look forward to discussing how I can help your business rank better.


Digital Marketing Skills

SEO

Local SEO

SEO Audits

WordPress SEO & Site-Speed

On-Page SEO Optimization

Off-Page Optimization

Google AdWords Management

Keyword & Competitor Research

Google Analytics

Google Search Console

Keyword Rank Tracking

MOZ, SEMRush and other SEO tools

Social Media Management


$60/hour

Phone 860.659.7135 or email bobstein@gmail.com

Connecticut SEO Business Proposal

Learn WordPress SEO & Get 1st Page Results

WordPress

Google SEO Made Easier With WordPress

I’ve been using WordPress for over 13 years and have created 75+ sites since. WordPress is easy to use on its self-hosted site WordPress.com or with your own web host. It’s free to use, easy to learn and is in use by millions of website so it is well-supported.

WordPress has functions capable of creating almost any content imaginable. WordPress has hundreds of thousands of themes both paid and free. WordPress is used to create over 1,000,000 posts and pages every day. It is used by Sony, BBC, CBS, NY Times and many other companies. Over 40% of webmaster and bloggers use WordPress to publish content.

WordPress can be optimized for speed so it can get your site to users fast. Speed is a Google ranking fact. WordPress is also easy to SEO for Google with Yoast SEO. META titles, headers, and internal linking in WordPress are simple it’ll make your site more Google-friendly.

Site Speed Is Vital For High Ranking & User Experience

WordPress can be optimized so you can have a fast website

Test your site speed

Pingdom.com

Gtmetrix

Google.com

Webpagetest

 

These tips will also help increase the speed of your site.

Install A Caching Plugin 

W3 Total Cache, WP-Fastest Cache, WP-Rocket, Autoptimizer, and others will save bandwidth and minify CSS, HTML, and Javascript as well as other optimizations to make your website oad faster.

Use GZip Compression 

By using GZIP your entire site will be compressed and the delivery time to the user will decrease.

Image Compression

Use an image compression plugin to decrease your load time.

Deactivate Plugins Rarely Used

By activating plugins only when you need them, you are clearing overhead that may slow down your WordPress site.  Uninstall plug-ins you have abandoned so you don’t have to worry about upgrades to prevent exploits.

Cleaning Up Your Databases

Cleaning out the WordPress SQL database of comment spam, revisions, drafts, transient object and other unnecessary objects will reduce the size of your database and make your site faster.

Limit The Number Of Widgets

Be cautious when using widgets. Widgets make database calls, consume memory and  slow down your website.

Use A Theme That Won’t Hog Resources

Choose an SEO friendly and responsive theme. Mobile ready is a Google ranking factor.

Use A CDN

A CDN is a service that will speed up the time it takes your website to load because will it use a server close the user to deliver your site.

Other WordPress Tips

  • WordPress makes it easy to create sitemaps so your content is indexable by Google.
  • You can use the Akismet plugin to kill spam comments.
  • WordFence makes it hard to for black-hatters or hackers to get access to your site.
  • Use Breadcrumbs to assist site crawlers.
  • Beware of duplicate content, short or long META titles and descriptions and 404 errors.
  • Add additional content to popular posts. Google will visit and reevaluate.