Digital Marketing Consultant | SEO & AdWords Proposal

seo help connecticut

SEO & Google Ads Proposal For New Small Business Clients

SEM Action Items And Tasks

SEO Audit and Review

An outline draft of one of my early SEO proposals.

As part of my SEO methodology, I perform a Technical SEO Audit to identify website errors that may be bleeding SEO and inhibiting your ranking on Google.  I am basically grading your website.

If applicable I use local SEO techniques for clients to have a chance to appear in Google’s Top 3 Local Map Pack. The map pack is a highly utilized feature on certain Google search engine results pages. One of the key aspects of the pack is that it appears above the regular Google organic search results. Visibility and placement of the local pack feature is due to the fact that 46% of Google’s search queries are local.

I research competitors to examine their SEO & Google AdWords keywords, ads, bids, landing pages, and backlinks using pro tools.

SEO  

  • On-Site and Off-Site SEO to determine optimizations needed. Examine internal linking.
  • Perform another technical SEO audit using Screaming Frog spider to ensure  Google can successfully crawl and index you.
  • Improve META Titles and HTML headers. Improve META Descriptions.
  • Test site speed.
  • Redirect broken links and add internal links to improve SEO. Extremely well-versed in Yoast SEO.
  • Boost Local SEO.
  • Use Google Analytics and Google Search Console and many professional SEO tools.

For DIYs check out Top Ways To Rank In Google and my SEO Services In Connecticuts posts.

Google AdWords Consulting

  • Over 14 years of experience with AdWords account management and optimization.
  • Discover wasted spend.
  • Conduct A/B ad tests.
  • Add new keywords based on actual user entries into Google.
  • Increase Quality Score of keywords and ads.
  • Create ad extensions.
  • Implement new features.
  • Use bid modifiers
  • Reporting.

I work on retainer and charge an affordable $50/hour with a 10-hour minimum. After that, you may cancel any time.

Bob Stein, Digital Marketing Consultant – Glastonbury, CT – (860) 659-7135

 bobstein@gmail.com

WordPress Website Speed Ups

WordPress SEO & Website Speed Ups

Many WordPress specialists use Yoast SEO to optimize WordPress for SEO. Yoast SEO is a great plugin, however, that is just the beginning of SEO. Much more can be done to optimize your WordPress website for SEO.

Website Speed-Ups & WordPress SEO

Site Speed Is Vital If You Want Higher Rankings and User Satisfaction

Test your site speed for free at Gtmetrix use Google’s PageScore

 

Install A Caching Plugin 

W3 Total Cache, Zen Cache, Rocket, Autoptimize, WPFC, and others will do a good job caching your site as well and minifying CSS, Javascript and HTML.

Use GZip Compression 
By compressing your WordPress site with GZip, you will speed up your website tremendously. Ask your web host to upgrade you to the latest version of PHP.
Image Compression
Often overlooked. Use an image compression plug-in to decrease your load time especially if you have many images or infographics. A standard SEO best practice is to add appropriate keywords to the alt image tags.  There are many image compression systems available. Implement a lossless compression first. If they look good you may want to try a lossy system,
Deactivate Plugins You Rarely Use
By deactivating and uninstalling plugins overhead that would slow down your website load time is eliminated especially if you optimize your database afterwards.
Optimizing Your Database
Cleaning out the databases of spam, old drafts, and other remnants will slim down your database and make your site a bit faster.
Pick A Theme That Doesn’t Slow Your Site
Use a responsive SEO friendly theme. Keep it fast and mobile-friendly.
Meta Titles & Description Tags
Meta Titles is a major SEO factor. Your Meta Title and <H1> header should never be the same.
SCHEMA & JSON Code
SCHEMA.org has released a plugin which sallow you to quickly create SCHEMA code. Install a JSON plugin to code your site. Google recommend it because it helps Google better understand your content.
Mobile-Friendliness
Make your site mobile-friendly. Google is swiftly rolling out its mobile-first index.
Prevent Spam
Protect Your Blog From Spam.  Use AkismetWordfence Security provides anti-virus protection, a firewall. and a high-speed cache.
XML Sitemap
Create an XML Sitemap to submit to Google Search Console which will help Google. I do use Yoast SEO for sitemaps.
Use A CDN (Content Delivery Network)
A CDN is a service that will speed up the time it takes your website to load for a user because a CDN uses the server closest to the user.
Permalink Structure
Ensure your permalink structure to something SEO-friendly and keep the permalinks short and relevant, 3-4 words is good.
Other WordPress SEO tips:
  • Find a fast hosting service.
  • Devise an internal linking strategy.
  • If you have a popular post update it and keep adding more content.
  • Use proper header structure.
  • Don’t install and activate too many plugins at the same time. Try to keep the maximum number of plugins activated under 15.

Citation Directories For Local SEO Results

Citation Directories For Local SEO Rank

 

Most people in the Search Engine Optimization industry know that local search, mobile search, and customer reviews & testimonials are extremely important ranking factors to Google in 2018 and are also very significant to searchers as well.

Below is a list of various Local Citation Directory links to submit your business listings to that will allow you to increase your SEO and Google rankings.  Most of these directories have a free submission with paid add-on services.

If you do not have the time to manually submit Moz Local SEO Listings or BrightEdge.com Local is an excellent bang for your buck. I would stay away from Yext.

The most important thing to note when submitting your information to these directories is to be extremely consistent with your business name, address, phone number and website (NAP) or (NAPW).  If you input different business names, phone numbers or addresses that will confuse the search engines and your listing will not appear as high in the search engine page rankings as you otherwise would.

Many of these services will allow you to post profile pictures and links to social media sites like Facebook Pages, Twitter Accounts, Pinterest Accounts, Google+ Accounts, WordPress and Blogger blogs so should set up those profiles before you begin submitting to the local directories.

Many of these sites will want you to submit to certain business categories, some more than one category and will also allow you to choose certain keywords that pertain to your business.  Fill in as much information as you possibly can in order for your profile to be as complete as possible.

Some of these sites may only allow you to post your information through a service like Yext (which charges $500), if so, skip it and move on unless it is worth it to you to have a service do the data entry rather than yourself or a freelancer.

Local SEO Citation Directories

1.  Google My Business –  Vital to have a site listed & verified by GMB.
2.  Yelp.com – Will constantly try to sell you PPC.
3.  FourSquare.com
4.  Yahoo Small Business Directory – Part of Yext Now.
5.  Moz.com – MOZ has a Local SEO service for about $100/year.
6.  Bing Business Local
7.  YP.com
8.  Manta.com
9.  Merchant Circle
10. Brownbook.com
11. Yext.com – Paid Service covers 100+ sites but cannot update listings if you leave.
12. Yellow Pages
13. Local.com
14. BrightLocal
15. gravatar.com
16. Localeze
17. Insider Pages
18. Facebook Business Pages
19. Expertfile.com
20. HotFrog.com
21. Superpages
22. White Pages
23. Angie’s List
24. LinkedIn
25. YouTube

I recommend creating profiles at local niche directory sites if they will allow you to put links to your business, personal and social sites for free.  Basically, any site that you are signed up for that lets you post a profile you should use it as an opportunity to publicize your business and get SEO rankings and higher SEO keyword rank in the search engines.

These sites are just a beginning for excellent local SEO.

For Optimum Local SEO Be Prepared To Submit NAP

Remember, be consistent with NAP Name Address and Phone Number.  If your listings are inconsistent it may confuse the search engines.

Company Owner and/or Contact Person

Business Name (use the EXACT company name)

Street Address:

Suite/Office (if any – be consistent):

City:

State:

ZipCode:

Business Primary Phone Number (Use a consistent format across local directories)

Business Fax Number

Business 800 Phone Number

Business Categories – Input as many relevant categories as the site will let you.

Keywords – Input as many relevant keywords as the site will let you.

Website Address – It is not necessary to have a website to submit to these local services although strongly recommended even if it is a Facebook, WordPress or Blogger page.

Primary Email Address

Products/Services

Year Established

Hours of Operation

Payment Methods Accepted

Company logo (if any) – If you don’t  have a  logo you can get one made at Fiverr.com

Service Areas – Post your local area and surrounding towns

Business Location Images

Company Owner Picture – Look as professional as possible

Video URL’s – Youtube.com videos describing your business or service can really help. You can also create your own YouTube channel if you have many videos.  Youtube allows you to post up to five links to websites or blogs although I believe only 1 is to follow.

Short description of your business (150-200 characters)

Long description of your business

 

More Citation Directories For Local SEO Results

411.com
All Business Now
Alwayslinks.com
AmericanTowns
Ananar.com
AreaConnect
bari.biz
BBB.org
Bedwan.com
Best of The Web (BOTW)
Best of the Web Local
BizJournals
Busybits.com
Chamber of Commerce
City-Data.com
CitySearch
CitySquares
Demandforce
DexKnows.com
Digabusiness.com
Eslovar.com
EZLocal.com
Foursquare
GetFave
Joe Ant
Kudzu
LocalDatabase
LocalGuides
LocalPages
MagicYellow
Manta
Mapquest
Metromix
MojoPages
Patch
Seek On
ServiceMagic
ShowMeLocal
SuperPages
Switchboard
Topix
Tupalo
USCity.net
WhitePages.com
Yellow.com
Yellowbook.com
Yellowbot
Yellowise
YellowMoxie
Yellowpages.com
ZipLocal