SEO & Google Ads Proposal For New Small Business Clients
SEM Action Items And Tasks
SEO Audit and Review
An outline draft of one of my early SEO proposals.
As part of my SEO methodology, I perform a Technical SEO Audit to identify website errors that may be bleeding SEO and inhibiting your ranking on Google. I am basically grading your website.
If applicable I use local SEO techniques for clients to have a chance to appear in Google’s Top 3 Local Map Pack. The map pack is a highly utilized feature on certain Google search engine results pages. One of the key aspects of the pack is that it appears above the regular Google organic search results. Visibility and placement of the local pack feature is due to the fact that 46% of Google’s search queries are local.
I research competitors to examine their SEO & Google AdWords keywords, ads, bids, landing pages, and backlinks using pro tools.
On-Site and Off-Site SEO to determine optimizations needed. Examine internal linking.
Perform another technical SEO audit using Screaming Frog spider to ensure Google can successfully crawl and index you.
Improve META Titles and HTML headers. Improve META Descriptions.
SEO in Connecticut. Professional, reliable, flexible, intelligent and experienced Digital Marketing & Adwords expert seeks position utilizing analytical knowledge and technical skills. Over a decade of involvement with PPC, SEO & SEM. Knowledge of Google on-site and off-site SEO ranking factors. Experienced with Google Analytics report analysis. Extensive knowledge of long-tail keyword creation and competitor research. Experienced with Local SEO, WordPress, link building, content creation, YouTube, Facebook, Twitter, Pinterest and SEM skills. Use white-hat SEO techniques to improve Google rankings and drive targeted traffic to optimized and tested landing sites for optimum conversion rate, return on investment and profit. Always interested in new opportunities.
SEO & Digital Marketing Expert
Connecticut Internet Marketing & SEO Glastonbury, CT 4/2014 – Present
Perform on-site and off-site Local SEO for clients as well as manage client WordPress website SEO. Research SEO web page titles, keywords, meta descriptions, competitors and backlink opportunities. Track and target user traffic with Google Analytics. Repurpose and curate existing press content into web format and publish to WordPress. Webmaster of https://connecticutinternetmarketingseo.com.
TicketNetwork Vernon, CT 3/2005 – 4/2014
Managed start-up company PPC accounts with over $100k month budget including Google Adwords, Yahoo Search Ads and Microsoft AdCenter. Inspired company to achieve rapid revenue growth by building the case for website content creation and SEO of websites including link building campaigns and directory submission. Tracked user data via Google Analytics including statistical analysis of traffic sources. Established and maintained social media profiles on Facebook, Twitter and others. Wrote ticket industry content for Ticketnews.com and TicketNetwork partners. Estimated daily and weekly gross revenue for executives and partners. Researched keywords, performed A/B ad testing and competitive site analysis. Designed internal tool to access inventory database to create keywords for Google Adwords. Created WordPress websites to funnel traffic to ticket selling sites. Created weekly and monthly newsletters of sports, concerts and theater event tickets on sales for internal and partners. Automated billing system resulting in a two-day project being reduced to a 15-minute task resulting in thousands of dollars worth of outsourcing fee savings yearly.
IT Technical Support Consultant
Stein Technologies, LLC Glastonbury, CT 9/2000 – 3/2005 Provided 2nd level support for Windows XP, Office, Lotus Notes and other software products on a contract basis. Troubleshoot network, printing and remote connectivity issues. Opened and closed technical support tickets.
Technical Support Specialist
IBM Cambridge, MA 6/1997 – 6/2000 Technical support of Windows NT, Windows 98, Lotus Notes, Internet Explorer and networking issues for IBM and Lotus employees. Provided 2nd level desk side technical support to executives. Trained new hires in help desk systems and procedures. Performed system administration and creation of user accounts.
Microsoft Farmington, CT 3/1995 – 3/1997 Oversaw the day-to-day management of Microsoft’s Connecticut office. Provided Internet marketing, computer and administrative support to district manager & sales, consulting and marketing teams. Created spreadsheets, documents and presentations with Microsoft Word, Excel, and PowerPoint. Coordinated the set-up of in-office corporate marketing efforts and briefings.
Google Adwords 7 years – Facebook 6 years Social Media Marketing 6 years Microsoft Excel 11 years – Microsoft Office 11 years Keyword & Competitor Research 10 years Microsoft Windows 11 years -Microsoft Word 11 years Search Engine Marketing 11 years -Microsoft Outlook 11 years Search Engine Optimization 11 years Blogging 10 years – WordPress Plugins & Themes 6 years Webmaster 11 years Content Creation 11 years Google Analytics 10 years – Facebook Ads 2 years Content Marketing 11 years – Photoshop CS6 1 year HTML/CSS 11 years Pinterest 2 years Blogger 8 years – Marketing 15 years LinkedIn 3 years Market Research 11 years – Promotions 2 years Public Relations 2 years Google Webmaster Tools 4 years WordPress SEO 6 years
Bachelor of Science, Business Administration, Marketing Northeastern University