Local SEO: 4 Major Google Benefits
Local SEO can give your website traffic that generates local sales leads. Optimize your website for the local SEO can give you huge benefits and advantages in Google.
People are using their phone to search and purchase. More people used their phone to search on Google than a computer. Being highly ranked locally can be an SEO win. The are four big benefits to optimizing your website for Google’s local results.
Using Local SEO makes your website more competitive
It’s difficult and expensive to rank for broad search keywords like “pet shop.” It’s also harder when your business’s primary audience is regional. Most consumer by from a 15-mile radius from their home.
Instead of targeting broad, high-traffic keywords, target local keywords like “pet shop Boise ” and you’ll deal with SEO competition that’s far less tough for your business to deal with.
Going local means you’ll attract a targeted audience.
Local SEO is easier than broad SEO The traffic you’ll generate by targeting and ranking for local and regional keywords is valuable.
Since your main revenue comes from local purchasers targeting local search results in more sales.
Local SEO helps you appear in Google’s top 3 local pack
Having your business use Google My Business and Google Maps can result in larger amounts of traffic and sales.
Searchers are entering more localized search terms. Getting your website on top of the organic results by being inGoogle’s top 3 local pack means you’ll get exposure and more business.
Local SEO also means using a close by SEO consultant or freelancer
Instead of dealing with an SEO agency by using a consultant or freelancer save money and gives you a lot more attention and support than a big agency provides. You will get more attention, focus, opportunities feedback, marketing, and support.
Is local SEO the right choice?
Local search traffic generates sales leads and your business can use to grow.
Local SEO could be the growth strategy you’ve been looking for.
Connecticut Freelancer SEO & Adwords
Robert M. Stein
Glastonbury, CT 06033
SEO in Connecticut. Professional, reliable, flexible, intelligent and experienced Digital Marketing & Adwords expert seeks position utilizing analytical knowledge and technical skills. Over a decade of involvement with PPC, SEO & SEM. Knowledge of Google on-site and off-site SEO ranking factors. Experienced with Google Analytics report analysis. Extensive knowledge of long-tail keyword creation and competitor research. Experienced with Local SEO, WordPress, link building, content creation, YouTube, Facebook, Twitter, Pinterest and SEM skills. Use white-hat SEO techniques to improve Google rankings and drive targeted traffic to optimized and tested landing sites for optimum conversion rate, return on investment and profit. Always interested in new opportunities.
SEO & Digital Marketing Expert
Connecticut Internet Marketing & SEO Glastonbury, CT 4/2014 – Present
Perform on-site and off-site Local SEO for clients as well as manage client WordPress website SEO. Research SEO web page titles, keywords, meta descriptions, competitors and backlink opportunities. Track and target user traffic with Google Analytics. Repurpose and curate existing press content into web format and publish to WordPress. Webmaster of https://connecticutinternetmarketingseo.com.
TicketNetwork Vernon, CT 3/2005 – 4/2014
Managed start-up company PPC accounts with over $100k month budget including Google Adwords, Yahoo Search Ads and Microsoft AdCenter. Inspired company to achieve rapid revenue growth by building the case for website content creation and SEO of websites including link building campaigns and directory submission. Tracked user data via Google Analytics including statistical analysis of traffic sources. Established and maintained social media profiles on Facebook, Twitter and others. Wrote ticket industry content for Ticketnews.com and TicketNetwork partners. Estimated daily and weekly gross revenue for executives and partners. Researched keywords, performed A/B ad testing and competitive site analysis. Designed internal tool to access inventory database to create keywords for Google Adwords. Created WordPress websites to funnel traffic to ticket selling sites. Created weekly and monthly newsletters of sports, concerts and theater event tickets on sales for internal and partners. Automated billing system resulting in a two-day project being reduced to a 15-minute task resulting in thousands of dollars worth of outsourcing fee savings yearly.
IT Technical Support Consultant
Stein Technologies, LLC Glastonbury, CT 9/2000 – 3/2005 Provided 2nd level support for Windows XP, Office, Lotus Notes and other software products on a contract basis. Troubleshoot network, printing and remote connectivity issues. Opened and closed technical support tickets.
Technical Support Specialist
IBM Cambridge, MA 6/1997 – 6/2000 Technical support of Windows NT, Windows 98, Lotus Notes, Internet Explorer and networking issues for IBM and Lotus employees. Provided 2nd level desk side technical support to executives. Trained new hires in help desk systems and procedures. Performed system administration and creation of user accounts.
Microsoft Farmington, CT 3/1995 – 3/1997 Oversaw the day-to-day management of Microsoft’s Connecticut office. Provided Internet marketing, computer and administrative support to district manager & sales, consulting and marketing teams. Created spreadsheets, documents and presentations with Microsoft Word, Excel, and PowerPoint. Coordinated the set-up of in-office corporate marketing efforts and briefings.
Google Adwords 7 years – Facebook 6 years Social Media Marketing 6 years Microsoft Excel 11 years – Microsoft Office 11 years Keyword & Competitor Research 10 years Microsoft Windows 11 years -Microsoft Word 11 years Search Engine Marketing 11 years -Microsoft Outlook 11 years Search Engine Optimization 11 years Blogging 10 years – WordPress Plugins & Themes 6 years Webmaster 11 years Content Creation 11 years Google Analytics 10 years – Facebook Ads 2 years Content Marketing 11 years – Photoshop CS6 1 year HTML/CSS 11 years Pinterest 2 years Blogger 8 years – Marketing 15 years LinkedIn 3 years Market Research 11 years – Promotions 2 years Public Relations 2 years Google Webmaster Tools 4 years WordPress SEO 6 years
Bachelor of Science, Business Administration, Marketing Northeastern University
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