Seo and AdWords Help

26 Advanced SEO Infographics For Google Help

GOOGLE SEO INFOGRAPHICS: STRATEGIES & PROCESS

 

I believe infographics are one of the best methods to learn SEO, Google AdWords, WordPress or non-digital marketing topics or interest. I first found thousands of information and data on colorful images about search engine optimization, Google AdWords, social media marketing, and WordPress on Pinterest. I have one board that has 4,600 SEO infographics. I have other boards with hundreds or thousands of pins. Here is another Pinterest SEO board that has 800+ SEO/AdWords/SMM/WordPress/Content Infogrames. I’ve curated another gallery of advanced SEO infographics.

If you are looking for an affordable freelance consultant with over 13 years of experience with SEO, Google AdWords management & optimizations, Google Analytics, Google Search Console, and WordPress email me at bobstein@gmail.com or phone me: 860 659-7135. My hourly rate is $60/hour with a minimum 10-hour retainer. After that, you are free to cancel at any time.

I have over 13 years of experience in the digital marketing field and I  read industry blogs everyday.

Below is a brief listing of my services. I do many WordPress website speed-ups and I have hit the top Google Page Speed Score – 100%  -many times.

 

WordPress Site Speed Up

 

 

SEO Consulting Services

  • SEO audit, fix errors.
  • Website speed report.
  • Improve WordPress speed.
  • Research keywords and competitors with pro tools.
  • Local SEO to rank in Google’s top 3 local pack.
  • On-site SEO. META titles, HTML headers, and internal linking.
  • Add SCHEMA and JSON markup codes. 

Affordable Google AdWords Freelance Services

  • IMPROVE QUALITY SCORES OF KEYWORDS ADS AND LANDING PAGES IN GOOGLE ADS.
  • Manage account. Optimize AdWords campaigns, the ad groups, ads, extensions, negative keywords, and keyword CPC to improve the number of CONVERSIONS, CONVERSION RATE, and COST PER CONVERSION.
  • Competitor analysis and keyword research with pro tools.
  • A/B ad testing to create higher-quality score ads.
  • Use call tracking, remarketing, and audience, topic, and demographic targeting.
  • Add new keywords from actual search terms.

Wonderful ADVANCED SEO Infographics For Better Google Ranking

Many 2018 SEO Infographics about the SEO process, strategies, services, stats, and companies

LOCAL SEO CONSULTANT CT BEST SEO TIPS SEO FOR URLS

6 SEO SECRETS

GOOD SEO COMPANY CT

SEO CONSULTANT Helps Businesses

10 Ways to Boost Organic Traffic

10 Tips for On-page SEO

Landing Page SEO SEO AUDIT CONNECTICUT

SEO COMPETITOR RESEARCH

Google SEO Factors

Improve Website Performance

connecticut seo company DIY SEO ct seo freelancer seo consultant connecticut local seo connecticut small business seo CT TOP SEOS CT ONPAGE SEO INFOGRAPHIC SEO VISIBILITY INFOGRAPHIC INVEST IN SE CONNECTICUT FREE SEO TOOLS

SEO and Google AdWords Proposal 2018

seo help connecticut

SEO and Google AdWords Proposal For New Clients

SEO Audit and Review

As part of my SEO roadmap, I perform an SEO Audit to identify website errors that may be hurting your rankings in Google. I briefly review previous SEO efforts and set future SEO goals. I’ll also need a short list of competitors to examine their SEO & Google AdWords methods using SEMrush and SpyFu to determine their best keywords, links, and content.

SEO Tasks

On-Site and Off-Site SEO to determine optimizations needed. Examine internal linking.

Perform another technical SEO audit using Screaming Frog spider to ensure  Google can successfully crawl and index you.

Improve META Titles  and HTML headers. Improve META Descriptions.

Test site speed.

Redirect broken links and add internal links to improve SEO. Extremely well-versed in Yoast SEO.

Boost Local SEO.

Use Google Analytics and Google Search Console and many professional SEO tools.

For DIYs check out Top Ways To Rank In Google and my SEO Services posts.

 

Google AdWords Consulting

Over 13 years of experience with AdWords account management and optimization.

Discover wasted spend.

Take advantage of new features.

Monthly reporting.

I work on retainer and charge an affordable $60/hour with a 10-hour minimum. You may cancel any time.

Bob Stein, Consultant – Glastonbury, CT – (860) 659-7135 – bobstein@gmail.com

Local SEO Results

Citation Directories For Local SEO Results

Citation Directories For Local SEO Rank

 

Most people in the Search Engine Optimization industry know that local search, mobile search, and customer reviews & testimonials are extremely important ranking factors to Google in 2018 and are also very significant to searchers as well.

Below is a list of various Local Citation Directory links to submit your business listings to that will allow you to increase your SEO and Google rankings.  Most of these directories have a free submission with paid add-on services.

If you do not have the time to manually submit Moz Local SEO Listings or BrightEdge.com Local is an excellent bang for your buck. I would stay away from Yext.

The most important thing to note when submitting your information to these directories is to be extremely consistent with your business name, address, phone number and website (NAP) or (NAPW).  If you input different business names, phone numbers or addresses that will confuse the search engines and your listing will not appear as high in the search engine page rankings as you otherwise would.

Many of these services will allow you to post profile pictures and links to social media sites like Facebook Pages, Twitter Accounts, Pinterest Accounts, Google+ Accounts, WordPress and Blogger blogs so should set up those profiles before you begin submitting to the local directories.

Many of these sites will want you to submit to certain business categories, some more than one category and will also allow you to choose certain keywords that pertain to your business.  Fill in as much information as you possibly can in order for your profile to be as complete as possible.

Some of these sites may only allow you to post your information through a service like Yext (which charges $500), if so, skip it and move on unless it is worth it to you to have a service do the data entry rather than yourself or a freelancer.

Local SEO Citation Directories

1.  Google My Business –  Vital to have a site listed & verified by GMB.
2.  Yelp.com – Will constantly try to sell you PPC.
3.  FourSquare.com
4.  Yahoo Small Business Directory – Part of Yext Now.
5.  Moz.com – MOZ has a Local SEO service for about $100/year.
6.  Bing Business Local
7.  YP.com
8.  Manta.com
9.  Merchant Circle
10. Brownbook.com
11. Yext.com – Paid Service covers 100+ sites but cannot update listings if you leave.
12. Yellow Pages
13. Local.com
14. BrightLocal
15. gravatar.com
16. Localeze
17. Insider Pages
18. Facebook Business Pages
19. Expertfile.com
20. HotFrog.com
21. Superpages
22. White Pages
23. Angie’s List
24. LinkedIn
25. YouTube

I recommend creating profiles at local niche directory sites if they will allow you to put links to your business, personal and social sites for free.  Basically, any site that you are signed up for that lets you post a profile you should use it as an opportunity to publicize your business and get SEO rankings and higher SEO keyword rank in the search engines.

These sites are just a beginning for excellent local SEO.

For Optimum Local SEO Be Prepared To Submit NAP

Remember, be consistent with NAP Name Address and Phone Number.  If your listings are inconsistent it may confuse the search engines.

Company Owner and/or Contact Person

Business Name (use the EXACT company name)

Street Address:

Suite/Office (if any – be consistent):

City:

State:

ZipCode:

Business Primary Phone Number (Use a consistent format across local directories)

Business Fax Number

Business 800 Phone Number

Business Categories – Input as many relevant categories as the site will let you.

Keywords – Input as many relevant keywords as the site will let you.

Website Address – It is not necessary to have a website to submit to these local services although strongly recommended even if it is a Facebook, WordPress or Blogger page.

Primary Email Address

Products/Services

Year Established

Hours of Operation

Payment Methods Accepted

Company logo (if any) – If you don’t  have a  logo you can get one made at Fiverr.com

Service Areas – Post your local area and surrounding towns

Business Location Images

Company Owner Picture – Look as professional as possible

Video URL’s – Youtube.com videos describing your business or service can really help. You can also create your own YouTube channel if you have many videos.  Youtube allows you to post up to five links to websites or blogs although I believe only 1 is to follow.

Short description of your business (150-200 characters)

Long description of your business

 

More Citation Directories For Local SEO Results

411.com
All Business Now
Alwayslinks.com
AmericanTowns
Ananar.com
AreaConnect
bari.biz
BBB.org
Bedwan.com
Best of The Web (BOTW)
Best of the Web Local
BizJournals
Busybits.com
Chamber of Commerce
City-Data.com
CitySearch
CitySquares
Demandforce
DexKnows.com
Digabusiness.com
Eslovar.com
EZLocal.com
Foursquare
GetFave
Joe Ant
Kudzu
LocalDatabase
LocalGuides
LocalPages
MagicYellow
Manta
Mapquest
Metromix
MojoPages
Patch
Seek On
ServiceMagic
ShowMeLocal
SuperPages
Switchboard
Topix
Tupalo
USCity.net
WhitePages.com
Yellow.com
Yellowbook.com
Yellowbot
Yellowise
YellowMoxie
Yellowpages.com
ZipLocal

AdWords & SEO Freelance Consultant

SEO and AdWords Consulting


SEO, AdWords & WordPress Expert

13 Years Of Industry Experience

SEO Specialist & Google AdWords Help in Connecticut

Affordable $60/Hour – Cancel At Anytime


SEO Specialist with 13 years of experience implementing white-hat SEO, managing Google AdWords Business Accounts, Keyword Research, Analytics, Techincal SEO Audits, WordPress Site Speedups Social Media management, link building, and digital marketing.

Meet the needs of your business using my skills to enhance SEO and AdWords ROI using a creative approach, extensive research, and technical skills. Provide services, and expertise to manage all facets of SEO, Google AdWords, WordPress Site Speed Ups, and Content Managment.

Expert knowledge of Google Analytics, Google Search Console, MozPro, SEMrush, Facebook, Twitter, LinkedIn, Google Keyword Planner, Open Site Explorer, Ahrefs, Yoast SEO, Screaming Frog Spider, and other professional tools.

Adhere to Google best practices and all Google algorithm updates. Websites need SEO both on-page and off-page for the highest search engine rankings.

Google’s heavy focus on Local SEO, Mobile Search, Lengthy Authoritative Content, and LSI Long-Tail Keywords, Google offers key SEO opportunities to increase a website’s search engine results footprint and traffic. My Local Search services deliver results in Google’s that lay the foundation to appear in the top 3 map pack. Submission to high-quality local citation submission directories also helps you rank well.

Websites must be mobile-friendly. Users search more on their mobile devices than their PCs. It is estimated over 55% of Google’s searches are now from mobile.

Extensive experience performing technical SEO audits using Screaming Frog Search Spider, MOZ, SEMRush, and other site crawlers to fix critical SEO errors.

WordPress sites must be fast and use proper SEO. Google rewards compelling content that encourages visitors to dwell on your website and convert. I’ve created, administrated and performed SEO on over 100 WordPress sites.

There are well over 200 Google Ranking Factors and algorithms change up to 600 times during the course of one year.

I prioritize and ensure that the most effective and ethical techniques possible are used to meet your online goals. I stay abreast of the latest SEO techniques.

SEO improvements may take 2-3 months depending on the website. Google AdWords results are immediate. I look forward to discussing how I can help your business rank better.


Digital Marketing Skills

SEO

Local SEO

SEO Audits

WordPress SEO & Site-Speed

On-Page SEO Optimization

Off-Page Optimization

Google AdWords Management

Keyword & Competitor Research

Google Analytics

Google Search Console

Keyword Rank Tracking

MOZ, SEMRush and other SEO tools

Social Media Management


$60/hour

Phone 860.659.7135 or email bobstein@gmail.com

Connecticut SEO Business Proposal

Local SEO & WordPress | Improve Google Rankings

Local SEO for WordPress: How to Improve Your Local Search Rankings

WordPress is one of the most flexible open source Content Management Systems (CMS) in the world.

Its rich functionality, low barrier to entry, and unbeatable price tag (it doesn’t get better than free, does it?) have all led to its meteoric rise as the web’s most popular CMS.

So it’s no surprise that WordPress has been downloaded more than 47 million times or that it powers 28.8 percent of all websites.

WordPress is also SEO-friendly, to the point where even non-techies can easily implement some simple optimization techniques. This is great news for small local businesses which may not have the budget for sweeping SEO improvements, but still, want to rank better in local search.

In this article, I’ll show you seven simple SEO improvements you can make to boost the local search ranking of your WordPress site.

Optimize Your Content.

Your content offerings are the most important assets on your website. Having a great site structure, lightning-fast load times, and tons of security measures won’t help you if your content isn’t up to par.

So, before you can think about optimizing your content, you need to start with something your audience finds valuable.

To do this, you’ll need to understand your audience’s pain points and know how your products solve their problems. Once you understand this, you can turn your solutions into all sorts of compelling content, from videos to blog posts to infographics, which keep them coming back for more.

Once you have great content, the next step can seem a little daunting: on-page optimization. Fortunately, we can enlist the help of some basic tools like the Yoast SEO plugin.

While normally you’d need to consider up to 20 different SEO factors for each landing page, Yoast SEO simplifies your job by giving each page a color-coded score that will help you track your on-page optimization and pointing out areas for improvement.

Yoast SEO also points out some important on-page factors such as word count and keyword occurrences.

Review Your Link Profile

We know from recent studies that links are still the #1 most important ranking signal when it comes to localized organic rankings.

The number of domains linking to your site, the quality of your backlinks, and the optimization of your link anchor text are all strongly correlated to your local ranking.

Good organic link building takes time to cultivate, but here are a few simple steps you can start with:

Focus on Quality over Quantity
The number of domains, IPs, and C-blocks linking to your site are important, but one high-quality backlink from an industry leader in your niche is worth far more than dozens of irrelevant, low-quality links. Use link tracking software to find and eliminate low-quality links.

Find & Fix Broken Links
Use a plugin such as Broken Link Checker to identify and correct broken links. This plugin checks posts, pages, and even comments for broken links.

Optimize Anchor Text
Optimize some of your anchor text for local search by including your city’s name. Just be careful not to over-optimize (e.g., changing all of your anchor text, too many exact matches, etc.). There’s no ideal percentage for location-optimized anchors, so conduct some competitor analysis to figure out what’s generally accepted in your niche.

Identify Potential Link Building Opportunities

Use a competitive analysis tool to find potential link building opportunities, such as relevant sites in your industry that link to your competitors but not you.

Speed up Your Website
The tortoise may beat the hare in children’s tales, but you can’t say the same in the SEO world.

Site speed remains one of Google’s most important “technical” ranking factors, and if you want to beat out your competitors in local search, then you’ll need to make sure that your site is as fast as possible.

Possible techniques include:

Compressing Large Images
Large image files are the biggest offender when it comes to slow websites. Use a plugin like WP Smush to compress and optimize your images.

Clean up Your WordPress Theme
Get rid of outdated page elements (e.g., unnecessary database calls, functions, JavaScript, etc.). And make sure you delete old themes — hackers may use these to infiltrate your site.

Reduce Server Load with a Caching Plugin
Caching plugins create state HTML versions of dynamic pages which significantly reduce server load times. There are a number of options for you to consider, including free options such as WP Super Cache and W3 Total Cache, and paid options such as WP Rocket.

Don’t Go Too Plugin Crazy
You can find a plugin for practically any function, but try to stick to essential plugins that provide real value to your site. Too many plugins will slow your site down.

Alternatively, you could make your life easier by investing in website auditing software. Quality products will analyze your on-page speed factors for you and suggest ways to speed your site up.

Optimize for Mobile

A lot of your potential customers are looking for local businesses via mobile. This, coupled with the fact that Google will soon index mobile sites preferentially to their desktop counterparts, means that mobile optimization is more important than ever.

The best thing you can do to improve your mobile site is focused on page speed and image compression, but here are a few other tips and tricks:

Use a Responsive Theme
At the very least, you should make sure your WordPress theme is responsive and fits your content to all mobile devices.

Design Specifically for Mobile Visitors
Use the built-in wp_is_mobile() function to detect different devices on the server level and create custom experiences for your mobile visitors.

Launch a Mobile App
According to a Smart Insights study, 89 percent of mobile media time is spent on apps. Mobile users like apps that give them a comprehensive way to engage with their favorite brands.

Create Accelerated Mobile Pages
Accelerated Mobile Pages (AMP) are incredibly fast pages designed specifically for mobile. WordPress comes with a default AMP plugin you can use to create AMP pages that are listed at the top of SERPs when users search from mobile devices.

Integrate Google My Business into Your WordPress Site

Google My Business bundles together a number of key factors related to local rankings. Signals such as physical proximity, user reviews, and business descriptions and categories will all impact your position in SERPs.

Once you’ve claimed your GMB page, make sure you add your WordPress site to your profile, plus other key information, such as hours of operation and a description of your business. Then look for plugins and widgets that will let you transfer key ranking signals such as photos, a business map, and customer reviews from your GMB page to your website.

You should also install a plugin that lets you add your GMB review to your WordPress site, such as the Google Places Reviews plugin. These will help increase consumer trust in your business!

You may also want to consider putting an intractable business map on your website via a plugin or widget. Google Maps Builder is one example that will help your customers find you.

Add Structured Data to Your Pages

Ever wonder why some local business listings seem so rich — including reviews, star ratings, and robust descriptions — while others fall flat?

The difference is structured data.

Using plugins like Schema, you can feed Google additional information about your business. This will give your customers more detail when they find you in SERPs, including useful tidbits such as hours of operation, price range, and physical location.

Note that while descriptions don’t inherently improve your web ranking, including more information does encourage higher click-through rates – and CTR can impact ranking on Google and other search engines.

Include Location Keywords in Your URLs

Generally speaking, URL structure plays a minor role in your page’s ability to rank.

When it comes to local search, however, including location keywords in your URL can help improve the user experience. This is especially true if you have multiple landing pages targeting different locations and you want to assure your customers that they’re in the right place.

Previous versions of WordPress didn’t give you a lot of flexibility when it came to your URLs. They were all “ugly permalinks,” which looked something like this: http://mydomain.com/?p=1354.

However, the latest versions of WordPress default to “pretty permalinks,” which include the date and name of your posts. They might look like this: http://mydomain.com/2016/02/28/sample-post/.

You can adjust your URL settings in your WordPress Admin panel by going to Settings > Permalinks. From there, you can click Custom Structure to add a location to your landing page URLs.

Conclusion

Want to take your SEO game even further? You can make even more improvements to your WordPress site beyond what I’ve suggested here by manually creating robots.txt files, generating XML sitemaps, optimizing your site structure, and more.

More Local SEO Resources Here:

SEO Tips Higher Google Rankings

SEO Tips

SEO Guide – Higher Rank – More Traffic

  • SEO Website Audit On-Site & Off-Site
  • Backlinks Analysis
  • Keywords Research and Analysis
  • Duplicate Content Analysis
  • Website Structure Analysis
  • Competitor Analysis
  • Page Speed Optimization (Especially Mobile)
  • On-Page Optimization
  • Title Tag Optimization
  • Image Alt Tag Optimization
  • Google Analytics
  • Search Engine Optimization Of Header & META Description
  • Content Optimization
  • XML Sitemap Generation
  • Off-Page Optimization
  • SEO WordPress
  • Content Creation
  • Local Search Website Optimization
  • Local Search Engine Submission
  • Google My Business Listings
  • YouTube Channel Creation
  • Landing Page Analysis
  • Keywords Ranking Reports
  • Facebook Page Creation
  • Twitter Account Set-up
  • Pinterest Business Account Set-up
  • Yoast SEO
  • Re-Purpose Current Excellent Content

Local SEO | Google’s Quick Way To The Top 3 Pack

Local SEO – The Easy & Quick Way To Rank [Infographics]

In 2017, Local SEO is vitally important for local business owners to get the best placement on Google for their best keywords including appearing in the Google Local SEO map “top 3 map pack.”

You can achieve your local SEO goals if you include your location in Google My Business, use appropriate landing pages with proper local keywords in the META Titles, headers and content.

Ratings and reviews, as well as, consistent listings in local citation directories are also key.

Learn Local SEO and advanced SEO from the infographics below and you will beat your competition. Or feel free to contact me.

Local SEO Infographics