Top SEO, Keyword and Competitor Research Websites
List of The Best SEO-Related Websites
- MOZ Keyword Explorer Free
- Bing Keyword Research Tool – Free
- Google Keyword Planner – Free
- Ubersuggest – Free
- Soovle – Free
- Google Trends – Free
- Wordtracker – 7 Day Free Trial
- Kwfinder – 5 Free Searches Every 24 Hours With 50 Keywords Returned
- Long Tail Pro – Software With Free 10 Day Trial
- Market Samurai – Software With 12 Day Free Trial
- Keyword.Io – Free
- Spyfu – Limited Free Searches
- SEMrush #1 Pro SEO Tool Site
Local SEO for WordPress: How to Improve Your Local Search Rankings
WordPress is one of the most flexible open source Content Management Systems (CMS) in the world.
Its rich functionality, low barrier to entry, and unbeatable price tag (it doesn’t get better than free, does it?) have all led to its meteoric rise as the web’s most popular CMS.
So it’s no surprise that WordPress has been downloaded more than 47 million times or that it powers 28.8 percent of all websites.
WordPress is also SEO-friendly, to the point where even non-techies can easily implement some simple optimization techniques. This is great news for small local businesses which may not have the budget for sweeping SEO improvements, but still, want to rank better in local search.
In this article, I’ll show you seven simple SEO improvements you can make to boost the local search ranking of your WordPress site.
Optimize Your Content.
Your content offerings are the most important assets on your website. Having a great site structure, lightning-fast load times, and tons of security measures won’t help you if your content isn’t up to par.
So, before you can think about optimizing your content, you need to start with something your audience finds valuable.
To do this, you’ll need to understand your audience’s pain points and know how your products solve their problems. Once you understand this, you can turn your solutions into all sorts of compelling content, from videos to blog posts to infographics, which keep them coming back for more.
Once you have great content, the next step can seem a little daunting: on-page optimization. Fortunately, we can enlist the help of some basic tools like the Yoast SEO plugin.
While normally you’d need to consider up to 20 different SEO factors for each landing page, Yoast SEO simplifies your job by giving each page a color-coded score that will help you track your on-page optimization and pointing out areas for improvement.
Yoast SEO also points out some important on-page factors such as word count and keyword occurrences.
Review Your Link Profile
We know from recent studies that links are still the #1 most important ranking signal when it comes to localized organic rankings.
The number of domains linking to your site, the quality of your backlinks, and the optimization of your link anchor text are all strongly correlated to your local ranking.
Good organic link building takes time to cultivate, but here are a few simple steps you can start with:
Focus on Quality over Quantity
The number of domains, IPs, and C-blocks linking to your site are important, but one high-quality backlink from an industry leader in your niche is worth far more than dozens of irrelevant, low-quality links. Use link tracking software to find and eliminate low-quality links.
Find & Fix Broken Links
Use a plugin such as Broken Link Checker to identify and correct broken links. This plugin checks posts, pages, and even comments for broken links.
Optimize Anchor Text
Optimize some of your anchor text for local search by including your city’s name. Just be careful not to over-optimize (e.g., changing all of your anchor text, too many exact matches, etc.). There’s no ideal percentage for location-optimized anchors, so conduct some competitor analysis to figure out what’s generally accepted in your niche.
Identify Potential Link Building Opportunities
Use a competitive analysis tool to find potential link building opportunities, such as relevant sites in your industry that link to your competitors but not you.
Speed up Your Website
The tortoise may beat the hare in children’s tales, but you can’t say the same in the SEO world.
Site speed remains one of Google’s most important “technical” ranking factors, and if you want to beat out your competitors in local search, then you’ll need to make sure that your site is as fast as possible.
Possible techniques include:
Compressing Large Images
Large image files are the biggest offender when it comes to slow websites. Use a plugin like WP Smush to compress and optimize your images.
Clean up Your WordPress Theme
Reduce Server Load with a Caching Plugin
Caching plugins create state HTML versions of dynamic pages which significantly reduce server load times. There are a number of options for you to consider, including free options such as WP Super Cache and W3 Total Cache, and paid options such as WP Rocket.
Don’t Go Too Plugin Crazy
You can find a plugin for practically any function, but try to stick to essential plugins that provide real value to your site. Too many plugins will slow your site down.
Alternatively, you could make your life easier by investing in website auditing software. Quality products will analyze your on-page speed factors for you and suggest ways to speed your site up.
Optimize for Mobile
A lot of your potential customers are looking for local businesses via mobile. This, coupled with the fact that Google will soon index mobile sites preferentially to their desktop counterparts, means that mobile optimization is more important than ever.
The best thing you can do to improve your mobile site is focused on page speed and image compression, but here are a few other tips and tricks:
Use a Responsive Theme
At the very least, you should make sure your WordPress theme is responsive and fits your content to all mobile devices.
Design Specifically for Mobile Visitors
Use the built-in wp_is_mobile() function to detect different devices on the server level and create custom experiences for your mobile visitors.
Launch a Mobile App
According to a Smart Insights study, 89 percent of mobile media time is spent on apps. Mobile users like apps that give them a comprehensive way to engage with their favorite brands.
Create Accelerated Mobile Pages
Accelerated Mobile Pages (AMP) are incredibly fast pages designed specifically for mobile. WordPress comes with a default AMP plugin you can use to create AMP pages that are listed at the top of SERPs when users search from mobile devices.
Integrate Google My Business into Your WordPress Site
Google My Business bundles together a number of key factors related to local rankings. Signals such as physical proximity, user reviews, and business descriptions and categories will all impact your position in SERPs.
Once you’ve claimed your GMB page, make sure you add your WordPress site to your profile, plus other key information, such as hours of operation and a description of your business. Then look for plugins and widgets that will let you transfer key ranking signals such as photos, a business map, and customer reviews from your GMB page to your website.
You should also install a plugin that lets you add your GMB review to your WordPress site, such as the Google Places Reviews plugin. These will help increase consumer trust in your business!
You may also want to consider putting an intractable business map on your website via a plugin or widget. Google Maps Builder is one example that will help your customers find you.
Add Structured Data to Your Pages
Ever wonder why some local business listings seem so rich — including reviews, star ratings, and robust descriptions — while others fall flat?
The difference is structured data.
Using plugins like Schema, you can feed Google additional information about your business. This will give your customers more detail when they find you in SERPs, including useful tidbits such as hours of operation, price range, and physical location.
Note that while descriptions don’t inherently improve your web ranking, including more information does encourage higher click-through rates – and CTR can impact ranking on Google and other search engines.
Include Location Keywords in Your URLs
Generally speaking, URL structure plays a minor role in your page’s ability to rank.
When it comes to local search, however, including location keywords in your URL can help improve the user experience. This is especially true if you have multiple landing pages targeting different locations and you want to assure your customers that they’re in the right place.
Previous versions of WordPress didn’t give you a lot of flexibility when it came to your URLs. They were all “ugly permalinks,” which looked something like this: http://mydomain.com/?p=1354.
However, the latest versions of WordPress default to “pretty permalinks,” which include the date and name of your posts. They might look like this: http://mydomain.com/2016/02/28/sample-post/.
You can adjust your URL settings in your WordPress Admin panel by going to Settings > Permalinks. From there, you can click Custom Structure to add a location to your landing page URLs.
Want to take your SEO game even further? You can make even more improvements to your WordPress site beyond what I’ve suggested here by manually creating robots.txt files, generating XML sitemaps, optimizing your site structure, and more.
More Local SEO Resources Here:
SEO Guide – Higher Rank – More Traffic
- SEO Website Audit On-Site & Off-Site
- Backlinks Analysis
- Keywords Research and Analysis
- Duplicate Content Analysis
- Website Structure Analysis
- Competitor Analysis
- Page Speed Optimization (Especially Mobile)
- On-Page Optimization
- Title Tag Optimization
- Image Alt Tag Optimization
- Google Analytics
- Search Engine Optimization Of Header & META Description
- Content Optimization
- XML Sitemap Generation
- Off-Page Optimization
- SEO WordPress
- Content Creation
- Local Search Website Optimization
- Local Search Engine Submission
- Google My Business Listings
- YouTube Channel Creation
- Landing Page Analysis
- Keywords Ranking Reports
- Facebook Page Creation
- Twitter Account Set-up
- Pinterest Business Account Set-up
- Yoast SEO
- Re-Purpose Current Excellent Content
Local SEO – The Easy & Quick Way To Rank [Infographics]
In 2017, Local SEO is vitally important for local business owners to get the best placement on Google for their best keywords including appearing in the Google Local SEO map “top 3 map pack.”
You can achieve your local SEO goals if you include your location in Google My Business, use appropriate landing pages with proper local keywords in the META Titles, headers and content.
Ratings and reviews, as well as, consistent listings in local citation directories are also key.
Learn Local SEO and advanced SEO from the infographics below and you will beat your competition. Or feel free to contact me.
Local SEO Infographics
SEO & AdWords Consultant Improves Rank On Google
An Experienced SEO Consultant Ranks Your Website Higher On Google
I have consulted with website designers on behalf of business owners to ensure that appropriate SEO techniques are being used as well as used my SEO to fix issues on entire websites.
Google favors a site that has proper security. Those sites begin with HTTPS. If you are still using HTTP, that is not good. You’ll need an SSL certificate from your web host to show Google be a secure site and get a slight rank bump from Google. Many hosting companies will give you an SSL certificate for free.
I ensure appropriate META <TITLE> tags are on each page. Many sites have no title tags but it is one of the most important factors Google takes into consideration in determining a page’s topic, strength, and rank.
An HTML tag <H1> important too. I will explain later. Meta Descriptions are also important not for any SEO ranking factors but into communicating to the customer why to click to your website. It needs to be enticing, informative, titillating (if such a Meta Description exists) and create the illusion that the user’s answers will all be solved by clicking on the link. You better have that information there because one of the worst things that can happen is if a user clicks on your page and clicks right back. That’s called bound-rate and the longer a user stays on your web page the more Google believed the user has found what they were searching for and are engaged by the content. That’s why there are so many people with videos and slideshows on their landing pages. They are desperate for people to stay to the end of the lengthy video clip when the “amazing offer” is revealed.
Additionally, terms typed in the Meta Description by the user will be bolded in the description which will add attention to your site’s search ranking and hopefully gets more click through ratings.
Meta keywords are very unimportant except for showing your competitors what keywords you are going after. It is a throw-back to Meta keyword search engines where webmasters would stuff as many keywords in as possible hoping to get some sort of traffic.
However HTML <H1> <H2> <H3> HTML headers are very important. Think of it as an outline and each of those tags must contain keywords relevant to the page content.
Don’t overdo it. Google doesn’t want to see 70 <H1> Headers on a single page.
Currently, more of these main Meta Title tags and HTML Header tags are empty or on many sites or have the same short content that tells Google nothing about your page or site or content or anything of real value.
Link building is also very important especially with local search directories that contain your business information (Name, Address, Phone, NAP, Web Address) and will appear in Google and point to your site. In theory. the higher up these sites rank the more link juice you will get to you and your keywords.
If a client needs content management, there are tools to auto-post to Facebook, Twitter, LinkedIn, Instagram, Pinterest, and others.
Google My Business is extremely important for local SEO as well as Google Maps and local citation directories.
Try to blog 2-3 times a week even a short 500-word blog although Google prefers 1000 words and update older blog posts with new content.
An SEO consultant can perform keyword ranking and competitor research reports to find opportunities where you can out-rank your competition.
Below are some of the most interesting good read SEO stories I’ve seen on the web this past month. The articles come from the usual suspects. Read about Speeding Up Your Site, SEO 101, Super Power Your SEO, Get Better SEO Results, SEO Opinions & Facts.