Digital Marketing Consultant | SEO & AdWords Proposal

seo help connecticut

SEO & Google Ads Proposal For New Small Business Clients

SEM Action Items And Tasks

SEO Audit and Review

An outline draft of one of my early SEO proposals.

As part of my SEO methodology, I perform a Technical SEO Audit to identify website errors that may be bleeding SEO and inhibiting your ranking on Google.  I am basically grading your website.

If applicable I use local SEO techniques for clients to have a chance to appear in Google’s Top 3 Local Map Pack. The map pack is a highly utilized feature on certain Google search engine results pages. One of the key aspects of the pack is that it appears above the regular Google organic search results. Visibility and placement of the local pack feature is due to the fact that 46% of Google’s search queries are local.

I research competitors to examine their SEO & Google AdWords keywords, ads, bids, landing pages, and backlinks using pro tools.

SEO  

  • On-Site and Off-Site SEO to determine optimizations needed. Examine internal linking.
  • Perform another technical SEO audit using Screaming Frog spider to ensure  Google can successfully crawl and index you.
  • Improve META Titles and HTML headers. Improve META Descriptions.
  • Test site speed.
  • Redirect broken links and add internal links to improve SEO. Extremely well-versed in Yoast SEO.
  • Boost Local SEO.
  • Use Google Analytics and Google Search Console and many professional SEO tools.

For DIYs check out Top Ways To Rank In Google and my SEO Services In Connecticuts posts.

Google AdWords Consulting

  • Over 14 years of experience with AdWords account management and optimization.
  • Discover wasted spend.
  • Conduct A/B ad tests.
  • Add new keywords based on actual user entries into Google.
  • Increase Quality Score of keywords and ads.
  • Create ad extensions.
  • Implement new features.
  • Use bid modifiers
  • Reporting.

I work on retainer and charge an affordable $50/hour with a 10-hour minimum. After that, you may cancel any time.

Bob Stein, Digital Marketing Consultant – Glastonbury, CT – (860) 659-7135

 bobstein@gmail.com

WordPress Website Speed Ups

WordPress SEO & Website Speed Ups

Many WordPress specialists use Yoast SEO to optimize WordPress for SEO. Yoast SEO is a great plugin, however, that is just the beginning of SEO. Much more can be done to optimize your WordPress website for SEO.

Website Speed-Ups & WordPress SEO

Site Speed Is Vital If You Want Higher Rankings and User Satisfaction

Test your site speed for free at Gtmetrix use Google’s PageScore

 

Install A Caching Plugin 

W3 Total Cache, Zen Cache, Rocket, Autoptimize, WPFC, and others will do a good job caching your site as well and minifying CSS, Javascript and HTML.

Use GZip Compression 
By compressing your WordPress site with GZip, you will speed up your website tremendously. Ask your web host to upgrade you to the latest version of PHP.
Image Compression
Often overlooked. Use an image compression plug-in to decrease your load time especially if you have many images or infographics. A standard SEO best practice is to add appropriate keywords to the alt image tags.  There are many image compression systems available. Implement a lossless compression first. If they look good you may want to try a lossy system,
Deactivate Plugins You Rarely Use
By deactivating and uninstalling plugins overhead that would slow down your website load time is eliminated especially if you optimize your database afterwards.
Optimizing Your Database
Cleaning out the databases of spam, old drafts, and other remnants will slim down your database and make your site a bit faster.
Pick A Theme That Doesn’t Slow Your Site
Use a responsive SEO friendly theme. Keep it fast and mobile-friendly.
Meta Titles & Description Tags
Meta Titles is a major SEO factor. Your Meta Title and <H1> header should never be the same.
SCHEMA & JSON Code
SCHEMA.org has released a plugin which sallow you to quickly create SCHEMA code. Install a JSON plugin to code your site. Google recommend it because it helps Google better understand your content.
Mobile-Friendliness
Make your site mobile-friendly. Google is swiftly rolling out its mobile-first index.
Prevent Spam
Protect Your Blog From Spam.  Use AkismetWordfence Security provides anti-virus protection, a firewall. and a high-speed cache.
XML Sitemap
Create an XML Sitemap to submit to Google Search Console which will help Google. I do use Yoast SEO for sitemaps.
Use A CDN (Content Delivery Network)
A CDN is a service that will speed up the time it takes your website to load for a user because a CDN uses the server closest to the user.
Permalink Structure
Ensure your permalink structure to something SEO-friendly and keep the permalinks short and relevant, 3-4 words is good.
Other WordPress SEO tips:
  • Find a fast hosting service.
  • Devise an internal linking strategy.
  • If you have a popular post update it and keep adding more content.
  • Use proper header structure.
  • Don’t install and activate too many plugins at the same time. Try to keep the maximum number of plugins activated under 15.

Citation Directories For Local SEO Results

Citation Directories For Local SEO Rank

 

Most people in the Search Engine Optimization industry know that local search, mobile search, and customer reviews & testimonials are extremely important ranking factors to Google in 2018 and are also very significant to searchers as well.

Below is a list of various Local Citation Directory links to submit your business listings to that will allow you to increase your SEO and Google rankings.  Most of these directories have a free submission with paid add-on services.

If you do not have the time to manually submit Moz Local SEO Listings or BrightEdge.com Local is an excellent bang for your buck. I would stay away from Yext.

The most important thing to note when submitting your information to these directories is to be extremely consistent with your business name, address, phone number and website (NAP) or (NAPW).  If you input different business names, phone numbers or addresses that will confuse the search engines and your listing will not appear as high in the search engine page rankings as you otherwise would.

Many of these services will allow you to post profile pictures and links to social media sites like Facebook Pages, Twitter Accounts, Pinterest Accounts, Google+ Accounts, WordPress and Blogger blogs so should set up those profiles before you begin submitting to the local directories.

Many of these sites will want you to submit to certain business categories, some more than one category and will also allow you to choose certain keywords that pertain to your business.  Fill in as much information as you possibly can in order for your profile to be as complete as possible.

Some of these sites may only allow you to post your information through a service like Yext (which charges $500), if so, skip it and move on unless it is worth it to you to have a service do the data entry rather than yourself or a freelancer.

Local SEO Citation Directories

1.  Google My Business –  Vital to have a site listed & verified by GMB.
2.  Yelp.com – Will constantly try to sell you PPC.
3.  FourSquare.com
4.  Yahoo Small Business Directory – Part of Yext Now.
5.  Moz.com – MOZ has a Local SEO service for about $100/year.
6.  Bing Business Local
7.  YP.com
8.  Manta.com
9.  Merchant Circle
10. Brownbook.com
11. Yext.com – Paid Service covers 100+ sites but cannot update listings if you leave.
12. Yellow Pages
13. Local.com
14. BrightLocal
15. gravatar.com
16. Localeze
17. Insider Pages
18. Facebook Business Pages
19. Expertfile.com
20. HotFrog.com
21. Superpages
22. White Pages
23. Angie’s List
24. LinkedIn
25. YouTube

I recommend creating profiles at local niche directory sites if they will allow you to put links to your business, personal and social sites for free.  Basically, any site that you are signed up for that lets you post a profile you should use it as an opportunity to publicize your business and get SEO rankings and higher SEO keyword rank in the search engines.

These sites are just a beginning for excellent local SEO.

For Optimum Local SEO Be Prepared To Submit NAP

Remember, be consistent with NAP Name Address and Phone Number.  If your listings are inconsistent it may confuse the search engines.

Company Owner and/or Contact Person

Business Name (use the EXACT company name)

Street Address:

Suite/Office (if any – be consistent):

City:

State:

ZipCode:

Business Primary Phone Number (Use a consistent format across local directories)

Business Fax Number

Business 800 Phone Number

Business Categories – Input as many relevant categories as the site will let you.

Keywords – Input as many relevant keywords as the site will let you.

Website Address – It is not necessary to have a website to submit to these local services although strongly recommended even if it is a Facebook, WordPress or Blogger page.

Primary Email Address

Products/Services

Year Established

Hours of Operation

Payment Methods Accepted

Company logo (if any) – If you don’t  have a  logo you can get one made at Fiverr.com

Service Areas – Post your local area and surrounding towns

Business Location Images

Company Owner Picture – Look as professional as possible

Video URL’s – Youtube.com videos describing your business or service can really help. You can also create your own YouTube channel if you have many videos.  Youtube allows you to post up to five links to websites or blogs although I believe only 1 is to follow.

Short description of your business (150-200 characters)

Long description of your business

 

More Citation Directories For Local SEO Results

411.com
All Business Now
Alwayslinks.com
AmericanTowns
Ananar.com
AreaConnect
bari.biz
BBB.org
Bedwan.com
Best of The Web (BOTW)
Best of the Web Local
BizJournals
Busybits.com
Chamber of Commerce
City-Data.com
CitySearch
CitySquares
Demandforce
DexKnows.com
Digabusiness.com
Eslovar.com
EZLocal.com
Foursquare
GetFave
Joe Ant
Kudzu
LocalDatabase
LocalGuides
LocalPages
MagicYellow
Manta
Mapquest
Metromix
MojoPages
Patch
Seek On
ServiceMagic
ShowMeLocal
SuperPages
Switchboard
Topix
Tupalo
USCity.net
WhitePages.com
Yellow.com
Yellowbook.com
Yellowbot
Yellowise
YellowMoxie
Yellowpages.com
ZipLocal

AdWords & SEO Freelance Consultant

SEO and AdWords Consulting


SEO, AdWords & WordPress Expert

13 Years Of Industry Experience

SEO Specialist & Google AdWords Help in Connecticut

Affordable $60/Hour – Cancel At Anytime


SEO Specialist with 13 years of experience implementing white-hat SEO, managing Google AdWords Business Accounts, Keyword Research, Analytics, Techincal SEO Audits, WordPress Site Speedups Social Media management, link building, and digital marketing.

Meet the needs of your business using my skills to enhance SEO and AdWords ROI using a creative approach, extensive research, and technical skills. Provide services, and expertise to manage all facets of SEO, Google AdWords, WordPress Site Speed Ups, and Content Managment.

Expert knowledge of Google Analytics, Google Search Console, MozPro, SEMrush, Facebook, Twitter, LinkedIn, Google Keyword Planner, Open Site Explorer, Ahrefs, Yoast SEO, Screaming Frog Spider, and other professional tools.

Adhere to Google best practices and all Google algorithm updates. Websites need SEO both on-page and off-page for the highest search engine rankings.

Google’s heavy focus on Local SEO, Mobile Search, Lengthy Authoritative Content, and LSI Long-Tail Keywords, Google offers key SEO opportunities to increase a website’s search engine results footprint and traffic. My Local Search services deliver results in Google’s that lay the foundation to appear in the top 3 map pack. Submission to high-quality local citation submission directories also helps you rank well.

Websites must be mobile-friendly. Users search more on their mobile devices than their PCs. It is estimated over 55% of Google’s searches are now from mobile.

Extensive experience performing technical SEO audits using Screaming Frog Search Spider, MOZ, SEMRush, and other site crawlers to fix critical SEO errors.

WordPress sites must be fast and use proper SEO. Google rewards compelling content that encourages visitors to dwell on your website and convert. I’ve created, administrated and performed SEO on over 100 WordPress sites.

There are well over 200 Google Ranking Factors and algorithms change up to 600 times during the course of one year.

I prioritize and ensure that the most effective and ethical techniques possible are used to meet your online goals. I stay abreast of the latest SEO techniques.

SEO improvements may take 2-3 months depending on the website. Google AdWords results are immediate. I look forward to discussing how I can help your business rank better.


Digital Marketing Skills

SEO

Local SEO

SEO Audits

WordPress SEO & Site-Speed

On-Page SEO Optimization

Off-Page Optimization

Google AdWords Management

Keyword & Competitor Research

Google Analytics

Google Search Console

Keyword Rank Tracking

MOZ, SEMRush and other SEO tools

Social Media Management


$60/hour

Phone 860.659.7135 or email bobstein@gmail.com

Connecticut SEO Business Proposal

Learn WordPress SEO & Get 1st Page Results

WordPress

Google SEO Made Easier With WordPress

I’ve been using WordPress for over 13 years and have created 75+ sites since. WordPress is easy to use on its self-hosted site WordPress.com or with your own web host. It’s free to use, easy to learn and is in use by millions of website so it is well-supported.

WordPress has functions capable of creating almost any content imaginable. WordPress has hundreds of thousands of themes both paid and free. WordPress is used to create over 1,000,000 posts and pages every day. It is used by Sony, BBC, CBS, NY Times and many other companies. Over 40% of webmaster and bloggers use WordPress to publish content.

WordPress can be optimized for speed so it can get your site to users fast. Speed is a Google ranking fact. WordPress is also easy to SEO for Google with Yoast SEO. META titles, headers, and internal linking in WordPress are simple it’ll make your site more Google-friendly.

Site Speed Is Vital For High Ranking & User Experience

WordPress can be optimized so you can have a fast website

Test your site speed

Pingdom.com

Gtmetrix

Google.com

Webpagetest

 

These tips will also help increase the speed of your site.

Install A Caching Plugin 

W3 Total Cache, WP-Fastest Cache, WP-Rocket, Autoptimizer, and others will save bandwidth and minify CSS, HTML, and Javascript as well as other optimizations to make your website oad faster.

Use GZip Compression 

By using GZIP your entire site will be compressed and the delivery time to the user will decrease.

Image Compression

Use an image compression plugin to decrease your load time.

Deactivate Plugins Rarely Used

By activating plugins only when you need them, you are clearing overhead that may slow down your WordPress site.  Uninstall plug-ins you have abandoned so you don’t have to worry about upgrades to prevent exploits.

Cleaning Up Your Databases

Cleaning out the WordPress SQL database of comment spam, revisions, drafts, transient object and other unnecessary objects will reduce the size of your database and make your site faster.

Limit The Number Of Widgets

Be cautious when using widgets. Widgets make database calls, consume memory and  slow down your website.

Use A Theme That Won’t Hog Resources

Choose an SEO friendly and responsive theme. Mobile ready is a Google ranking factor.

Use A CDN

A CDN is a service that will speed up the time it takes your website to load because will it use a server close the user to deliver your site.

Other WordPress Tips

  • WordPress makes it easy to create sitemaps so your content is indexable by Google.
  • You can use the Akismet plugin to kill spam comments.
  • WordFence makes it hard to for black-hatters or hackers to get access to your site.
  • Use Breadcrumbs to assist site crawlers.
  • Beware of duplicate content, short or long META titles and descriptions and 404 errors.
  • Add additional content to popular posts. Google will visit and reevaluate.

Local SEO | Google’s Quick Way To The Top 3 Pack

Local SEO – The Easy & Quick Way To Rank [Infographics]

In 2017, Local SEO is vitally important for local business owners to get the best placement on Google for their best keywords including appearing in the Google Local SEO map “top 3 map pack.”

You can achieve your local SEO goals if you include your location in Google My Business, use appropriate landing pages with proper local keywords in the META Titles, headers and content.

Ratings and reviews, as well as, consistent listings in local citation directories are also key.

Learn Local SEO and advanced SEO from the infographics below and you will beat your competition. Or feel free to contact me.

Local SEO Infographics

 

Local SEO From A Connecticut SEO Company

Connecticut Freelancer SEO
Connecticut Freelancer SEO

SEO & AdWords Consultant Improves Rank On Google

An Experienced SEO Consultant Ranks Your Website Higher On Google

Being involved with SEO & AdWords for 13 years hand have studied many SEO techniques and websites. There are correct SEO methods and other methods that could get you banned fro Google.

I have consulted with website designers on behalf of business owners to ensure that appropriate SEO techniques are being used as well as used my SEO to fix issues on entire websites.

Google favors a site that has proper security. Those sites begin with HTTPS. If you are still using HTTP, that is not good.  You’ll need an SSL certificate from your web host to show Google be a secure site and get a slight rank bump from Google. Many hosting companies will give you an SSL certificate for free.

I ensure appropriate META <TITLE> tags are on each page.  Many sites have no title tags but it is one of the most important factors Google takes into consideration in determining a page’s topic, strength, and rank.

An HTML tag <H1> important too. I will explain later.  Meta Descriptions are also important not for any SEO ranking factors but into communicating to the customer why to click to your website.  It needs to be enticing, informative, titillating (if such a Meta Description exists) and create the illusion that the user’s answers will all be solved by clicking on the link.  You better have that information there because one of the worst things that can happen is if a user clicks on your page and clicks right back.  That’s called bound-rate and the longer a user stays on your web page the more Google believed the user has found what they were searching for and are engaged by the content.  That’s why there are so many people with videos and slideshows on their landing pages.  They are desperate for people to stay to the end of the lengthy video clip when the “amazing offer” is revealed.

Additionally, terms typed in the Meta Description by the user will be bolded in the description which will add attention to your site’s search ranking and hopefully gets more click through ratings.

Meta keywords are very unimportant except for showing your competitors what keywords you are going after.  It is a throw-back to Meta keyword search engines where webmasters would stuff as many keywords in as possible hoping to get some sort of traffic.

However HTML <H1> <H2> <H3> HTML headers are very important. Think of it as an outline and each of those tags must contain keywords relevant to the page content.

  1. <H1>…
  2. <H2>…
  3. <H3>…

Don’t overdo it.  Google doesn’t want to see 70 <H1> Headers on a single page.

Currently, more of these main Meta Title tags and HTML Header tags are empty or on many sites or have the same short content that tells Google nothing about your page or site or content or anything of real value.

Link building is also very important especially with local search directories that contain your business information (Name, Address, Phone, NAP, Web Address) and will appear in Google and point to your site. In theory. the higher up these sites rank the more link juice you will get to you and your keywords.

I will make your WordPress site very fast according to Google standards. Google favors fast sites and so od users. Mobile and speed are key Google factors, your site must be Mobile friendly and must be very fast, both on the desktop and on Mobile. Ways to do this are to compress and defer the rendering of HTML. Javascript script and definately compress your pictures which your developer should know how to do. If you are using WordPress, many themes are also mobile and responsive ready.

If a client needs content management, there are tools to auto-post to Facebook, Twitter, LinkedIn, Instagram, Pinterest, and others.

Google My Business is extremely important for local SEO as well as Google Maps and local citation directories.

Try to blog 2-3 times a week even a short 500-word blog although Google prefers 1000 words and update older blog posts with new content.

An SEO consultant can perform keyword ranking and competitor research reports to find opportunities where you can out-rank your competition.