An Experienced SEO Consultant Ranks Your Website Higher On Google
Being involved with SEO & AdWords for 13 years hand have studied many SEO techniques and websites. There are correct SEO methods and other methods that could get you banned fro Google.
I have consulted with website designers on behalf of business owners to ensure that appropriate SEO techniques are being used as well as used my SEO to fix issues on entire websites.
Google favors a site that has proper security. Those sites begin with HTTPS.If you are still using HTTP, that is not good. You’ll need an SSL certificate from your web host to show Google be a secure site and get a slight rank bump from Google. Many hosting companies will give you an SSL certificate for free.
I ensure appropriate META <TITLE> tags are on each page. Many sites have no title tags but it is one of the most important factors Google takes into consideration in determining a page’s topic, strength, and rank.
An HTML tag <H1> important too. I will explain later. Meta Descriptions are also important not for any SEO ranking factors but into communicating to the customer why to click to your website. It needs to be enticing, informative, titillating (if such a Meta Description exists) and create the illusion that the user’s answers will all be solved by clicking on the link. You better have that information there because one of the worst things that can happen is if a user clicks on your page and clicks right back. That’s called bound-rate and the longer a user stays on your web page the more Google believed the user has found what they were searching for and are engaged by the content. That’s why there are so many people with videos and slideshows on their landing pages. They are desperate for people to stay to the end of the lengthy video clip when the “amazing offer” is revealed.
Additionally, terms typed in the Meta Description by the user will be bolded in the description which will add attention to your site’s search ranking and hopefully gets more click through ratings.
Meta keywords are very unimportant except for showing your competitors what keywords you are going after. It is a throw-back to Meta keyword search engines where webmasters would stuff as many keywords in as possible hoping to get some sort of traffic.
However HTML <H1> <H2> <H3> HTML headers are very important. Think of it as an outline and each of those tags must contain keywords relevant to the page content.
Don’t overdo it. Google doesn’t want to see 70 <H1> Headers on a single page.
Currently, more of these main Meta Title tags and HTML Header tags are empty or on many sites or have the same short content that tells Google nothing about your page or site or content or anything of real value.
Link building is also very important especially with local search directories that contain your business information (Name, Address, Phone, NAP, Web Address) and will appear in Google and point to your site. In theory. the higher up these sites rank the more link juice you will get to you and your keywords.
If a client needs content management, there are tools to auto-post to Facebook, Twitter, LinkedIn, Instagram, Pinterest, and others.
Google My Business is extremely important for local SEO as well as Google Maps and local citation directories.
Try to blog 2-3 times a week even a short 500-word blog although Google prefers 1000 words and update older blog posts with new content.
An SEO consultant can perform keyword ranking and competitor research reports to find opportunities where you can out-rank your competition.
Below are some of the most interesting good read SEO stories I’ve seen on the web this past month. The articles come from the usual suspects. Read about Speeding Up Your Site, SEO 101, Super Power Your SEO, Get Better SEO Results, SEO Opinions & Facts.