Digital Marketing Consultant | SEO & AdWords Proposal

seo help connecticut

SEO & Google Ads Proposal For New Small Business Clients

SEM Action Items And Tasks

SEO Audit and Review

An outline draft of one of my early SEO proposals.

As part of my SEO methodology, I perform a Technical SEO Audit to identify website errors that may be bleeding SEO and inhibiting your ranking on Google.  I am basically grading your website.

If applicable I use local SEO techniques for clients to have a chance to appear in Google’s Top 3 Local Map Pack. The map pack is a highly utilized feature on certain Google search engine results pages. One of the key aspects of the pack is that it appears above the regular Google organic search results. Visibility and placement of the local pack feature is due to the fact that 46% of Google’s search queries are local.

I research competitors to examine their SEO & Google AdWords keywords, ads, bids, landing pages, and backlinks using pro tools.

SEO  

  • On-Site and Off-Site SEO to determine optimizations needed. Examine internal linking.
  • Perform another technical SEO audit using Screaming Frog spider to ensure  Google can successfully crawl and index you.
  • Improve META Titles and HTML headers. Improve META Descriptions.
  • Test site speed.
  • Redirect broken links and add internal links to improve SEO. Extremely well-versed in Yoast SEO.
  • Boost Local SEO.
  • Use Google Analytics and Google Search Console and many professional SEO tools.

For DIYs check out Top Ways To Rank In Google and my SEO Services In Connecticuts posts.

Google AdWords Consulting

  • Over 14 years of experience with AdWords account management and optimization.
  • Discover wasted spend.
  • Conduct A/B ad tests.
  • Add new keywords based on actual user entries into Google.
  • Increase Quality Score of keywords and ads.
  • Create ad extensions.
  • Implement new features.
  • Use bid modifiers
  • Reporting.

I work on retainer and charge an affordable $50/hour with a 10-hour minimum. After that, you may cancel any time.

Bob Stein, Digital Marketing Consultant – Glastonbury, CT – (860) 659-7135

 bobstein@gmail.com

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Digital Marketing Consultant | SEO & AdWords Proposal 1

WordPress Website Speed Ups

WordPress SEO & Website Speed Ups

Many WordPress specialists use Yoast SEO to optimize WordPress for SEO. Yoast SEO is a great plugin, however, that is just the beginning of SEO. Much more can be done to optimize your WordPress website for SEO.

Website Speed-Ups & WordPress SEO

Site Speed Is Vital If You Want Higher Rankings and User Satisfaction

Test your site speed for free at Gtmetrix use Google’s PageScore

 

Install A Caching Plugin 

W3 Total Cache, Zen Cache, Rocket, Autoptimize, WPFC, and others will do a good job caching your site as well and minifying CSS, Javascript and HTML.

Use GZip Compression 
By compressing your WordPress site with GZip, you will speed up your website tremendously. Ask your web host to upgrade you to the latest version of PHP.
Image Compression
Often overlooked. Use an image compression plug-in to decrease your load time especially if you have many images or infographics. A standard SEO best practice is to add appropriate keywords to the alt image tags.  There are many image compression systems available. Implement a lossless compression first. If they look good you may want to try a lossy system,
Deactivate Plugins You Rarely Use
By deactivating and uninstalling plugins overhead that would slow down your website load time is eliminated especially if you optimize your database afterwards.
Optimizing Your Database
Cleaning out the databases of spam, old drafts, and other remnants will slim down your database and make your site a bit faster.
Pick A Theme That Doesn’t Slow Your Site
Use a responsive SEO friendly theme. Keep it fast and mobile-friendly.
Meta Titles & Description Tags
Meta Titles is a major SEO factor. Your Meta Title and <H1> header should never be the same.
SCHEMA & JSON Code
SCHEMA.org has released a plugin which sallow you to quickly create SCHEMA code. Install a JSON plugin to code your site. Google recommend it because it helps Google better understand your content.
Mobile-Friendliness
Make your site mobile-friendly. Google is swiftly rolling out its mobile-first index.
Prevent Spam
Protect Your Blog From Spam.  Use AkismetWordfence Security provides anti-virus protection, a firewall. and a high-speed cache.
XML Sitemap
Create an XML Sitemap to submit to Google Search Console which will help Google. I do use Yoast SEO for sitemaps.
Use A CDN (Content Delivery Network)
A CDN is a service that will speed up the time it takes your website to load for a user because a CDN uses the server closest to the user.
Permalink Structure
Ensure your permalink structure to something SEO-friendly and keep the permalinks short and relevant, 3-4 words is good.
Other WordPress SEO tips:
  • Find a fast hosting service.
  • Devise an internal linking strategy.
  • If you have a popular post update it and keep adding more content.
  • Use proper header structure.
  • Don’t install and activate too many plugins at the same time. Try to keep the maximum number of plugins activated under 15.
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WordPress Website Speed Ups 2

AdWords & SEO Freelance Consultant

SEO and AdWords Consulting


SEO, AdWords & WordPress Expert

13 Years Of Industry Experience

SEO Specialist & Google AdWords Help in Connecticut

Affordable $60/Hour – Cancel At Anytime


SEO Specialist with 13 years of experience implementing white-hat SEO, managing Google AdWords Business Accounts, Keyword Research, Analytics, Techincal SEO Audits, WordPress Site Speedups Social Media management, link building, and digital marketing.

Meet the needs of your business using my skills to enhance SEO and AdWords ROI using a creative approach, extensive research, and technical skills. Provide services, and expertise to manage all facets of SEO, Google AdWords, WordPress Site Speed Ups, and Content Managment.

Expert knowledge of Google Analytics, Google Search Console, MozPro, SEMrush, Facebook, Twitter, LinkedIn, Google Keyword Planner, Open Site Explorer, Ahrefs, Yoast SEO, Screaming Frog Spider, and other professional tools.

Adhere to Google best practices and all Google algorithm updates. Websites need SEO both on-page and off-page for the highest search engine rankings.

Google’s heavy focus on Local SEO, Mobile Search, Lengthy Authoritative Content, and LSI Long-Tail Keywords, Google offers key SEO opportunities to increase a website’s search engine results footprint and traffic. My Local Search services deliver results in Google’s that lay the foundation to appear in the top 3 map pack. Submission to high-quality local citation submission directories also helps you rank well.

Websites must be mobile-friendly. Users search more on their mobile devices than their PCs. It is estimated over 55% of Google’s searches are now from mobile.

Extensive experience performing technical SEO audits using Screaming Frog Search Spider, MOZ, SEMRush, and other site crawlers to fix critical SEO errors.

WordPress sites must be fast and use proper SEO. Google rewards compelling content that encourages visitors to dwell on your website and convert. I’ve created, administrated and performed SEO on over 100 WordPress sites.

There are well over 200 Google Ranking Factors and algorithms change up to 600 times during the course of one year.

I prioritize and ensure that the most effective and ethical techniques possible are used to meet your online goals. I stay abreast of the latest SEO techniques.

SEO improvements may take 2-3 months depending on the website. Google AdWords results are immediate. I look forward to discussing how I can help your business rank better.


Digital Marketing Skills

SEO

Local SEO

SEO Audits

WordPress SEO & Site-Speed

On-Page SEO Optimization

Off-Page Optimization

Google AdWords Management

Keyword & Competitor Research

Google Analytics

Google Search Console

Keyword Rank Tracking

MOZ, SEMRush and other SEO tools

Social Media Management


$60/hour

Phone 860.659.7135 or email bobstein@gmail.com

Connecticut SEO Business Proposal

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AdWords & SEO Freelance Consultant 3

Learn WordPress SEO & Get 1st Page Results

WordPress

Google SEO Made Easier With WordPress

I’ve been using WordPress for over 13 years and have created 75+ sites since. WordPress is easy to use on its self-hosted site WordPress.com or with your own web host. It’s free to use, easy to learn and is in use by millions of website so it is well-supported.

WordPress has functions capable of creating almost any content imaginable. WordPress has hundreds of thousands of themes both paid and free. WordPress is used to create over 1,000,000 posts and pages every day. It is used by Sony, BBC, CBS, NY Times and many other companies. Over 40% of webmaster and bloggers use WordPress to publish content.

WordPress can be optimized for speed so it can get your site to users fast. Speed is a Google ranking fact. WordPress is also easy to SEO for Google with Yoast SEO. META titles, headers, and internal linking in WordPress are simple it’ll make your site more Google-friendly.

Site Speed Is Vital For High Ranking & User Experience

WordPress can be optimized so you can have a fast website

Test your site speed

Pingdom.com

Gtmetrix

Google.com

Webpagetest

 

These tips will also help increase the speed of your site.

Install A Caching Plugin 

W3 Total Cache, WP-Fastest Cache, WP-Rocket, Autoptimizer, and others will save bandwidth and minify CSS, HTML, and Javascript as well as other optimizations to make your website oad faster.

Use GZip Compression 

By using GZIP your entire site will be compressed and the delivery time to the user will decrease.

Image Compression

Use an image compression plugin to decrease your load time.

Deactivate Plugins Rarely Used

By activating plugins only when you need them, you are clearing overhead that may slow down your WordPress site.  Uninstall plug-ins you have abandoned so you don’t have to worry about upgrades to prevent exploits.

Cleaning Up Your Databases

Cleaning out the WordPress SQL database of comment spam, revisions, drafts, transient object and other unnecessary objects will reduce the size of your database and make your site faster.

Limit The Number Of Widgets

Be cautious when using widgets. Widgets make database calls, consume memory and  slow down your website.

Use A Theme That Won’t Hog Resources

Choose an SEO friendly and responsive theme. Mobile ready is a Google ranking factor.

Use A CDN

A CDN is a service that will speed up the time it takes your website to load because will it use a server close the user to deliver your site.

Other WordPress Tips

  • WordPress makes it easy to create sitemaps so your content is indexable by Google.
  • You can use the Akismet plugin to kill spam comments.
  • WordFence makes it hard to for black-hatters or hackers to get access to your site.
  • Use Breadcrumbs to assist site crawlers.
  • Beware of duplicate content, short or long META titles and descriptions and 404 errors.
  • Add additional content to popular posts. Google will visit and reevaluate.
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Learn WordPress SEO & Get 1st Page Results 4

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